Our L2 blockchain client empowers developers to bring mainstream applications on-chain. We assisted in architecting the airdrop distribution and collaborated closely with the team to reward early adopters' on-chain activities.
SOLUTION
Following the token generation event, we launched an extensive campaign starting with sponsored content on select web3 media channels to build awareness. This was followed by campaigns across various Telegram channels and airdrop websites to amplify reach. We also developed mechanisms to reward on-chain activities and made it more inclusive for communities on Lenster and Farcaster.
KEY RESULTS
A total of 102.4 million tokens were distributed to on-chain communities. 0.5B+ in market cap 2months post airdrop. Leveraged time-weighted average balance (TWAB), integrated activities from other ecosystems, and Proof of Attendance Protocols (POAPs) to drive token distribution.
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
