The primary objective was to revitalize the brand of a leading customer experience firm in Toronto. Secondary goals were enhance demand generation, increase sales pipeline and boost attendance at their annual CX event.
SOLUTION
To achieve these goals, we executed a comprehensive strategy. We redesigned the website to be SEO-optimized, significantly enhancing its visibility and user experience. Engaged ghostwriters to produce high-quality content, boosting the firm's online presence. And drove demand generation campaigns using advanced tools like Clay, LinkedIn and Demandsense driving traffic to the event landing page and automating outreach.
KEY RESULTS
Overhauled SEO, boosting organic traffic by 150% YoY. Increased inbound demand-gen lead pipeline by 5X. Converted to 8-10 discovery calls per month, up from zero meetings. 2-3 conversions post sales engagement. Average Annual Contract Value of $95K Grew LinkedIn followers from 2,500 to 12,000 followers
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
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