Launch Gini’s revolutionary DNA based nutrition app and personalized supplements
Disclaimer: Core team members from Heart contributed to this project. The Heart Agency wasn't involved in the campaign's conception or execution.
SOLUTION
As a new app on the market, Gini's growth engine was built around ads on Meta. As the company found product-market fit, we diversified acquisition channels to include Search ads on Google, Apple, Amazon, and YouTube. Product-led growth strategies played a huge role in Gini unlocking sustainable growth.
KEY RESULTS
Grew user base to 40K DNA tested users - the largest database of DNA + dietary behavioural data on the planet
Scaled in-App revenue from 0 to $35K in MRR with a year of launch. Customized supplementation revenue from 0 to $25K in MRR within 6 months of launch.
D30 retention of 25%. Highly engaged user base - NPS of 40-55 Initial growth spurt resulted in an investment from Techstars
ROAS of 5.5-6 on total marketing spend.
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
