Amplify awareness of a revolutionary carbon-neutral blockchain while boosting sales of Formula E partnership-highlighted NFTs.
Disclaimer: Core team members from Heart contributed to this project. The Heart Agency wasn't involved in the campaign's conception or execution.
SOLUTION
We orchestrated a campaign via multiple channels to highlight the drop of utilitarian NFTs to coincide with each race at different locations around the world. Air purifying billboards, sponsored content on crypto media channels, homepage takeovers and influencers campaigns were employed to spread awareness and drive the sales of the limited edition NFTs to generate awareness around the carbon neutral blockchain.
KEY RESULTS
Sold out all 1000 limited edition NFTs across 8 races 17M impressions generated 6.8M video views 1.5M earned impressions on channels like Reddit
Connect emotionally.
Create lifelong relationships.
Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
