snackbar company
PIONEER OF LOW FAT 
SNACKS
SCALING DTC CAMPAIGNS
Category
DTC Marketing
GOAL
Our client a low sugar snack bar company sought help with scaling the revenue from their Shopify stores in US and Canada. We were tasked with increasing market share for their Cereal Bars, Energy and Nutrition Bars categories.
SOLUTION
Worked closely with the CEO and COO to come out with new creatives and run campaigns across major native networks including Meta, Google Search and Amazon, and the oversaw the programming of social content for the brand. Within in 3 months we completely restructured the purchase funnel and deployed a multi stage campaign to increase awareness and specifically target people keto practitioners.
KEY RESULTS
Grew Instagram followers from 30K to 55K within 6 months
Hit Meta ROAS of 10-12 for our campaigns
Amazon ACoS of 30% based on our keyword targeting
Built very scalable search campaigns with an ROAS of 3+
Connect emotionally. Create lifelong relationships. Become irreplaceable.
Each touch point is an opportunity to increase awareness and build loyalty.
our Approach
Heart is one of the world’s most innovative growth agencies dedicated to creating enduring connections between brands & their customers.
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